Giving international brands the strategy, operations, and local team they need to build and grow in China.
Let's talk
China is the world’s largest e-commerce market, with online retail sales reaching nearly RMB 16 trillion in 2025. Yet for many international brands, it still feels like a black box - the opportunity is clear, but the path in is not.
Navigating China’s platforms, partners, regulations, and day-to-day business realities requires local knowledge, hands-on execution, and people you can trust on the ground. We bring those elements together under one roof.
Designed for companies exploring China and looking for a clear view of the opportunity before deciding whether, and how to enter the market
The East Office was founded by three partners based in Shanghai. Each of us brings a different area of expertise, and together we offer nearly two decades of combined experience across brand operations and market development in China, sourcing and supply chain management, and complex project delivery.
Fashion & Accessories / 11 Years
Hands-on experience guiding dozens of fashion and accessories brands through product development, supplier management, production, logistics, and export. This is supported by a background in fashion design and an in-depth understanding of China’s suppliers and manufacturing ecosystem.
Beauty & Bridal / 4 Years
Experience running the China operations of a cosmetics company and building the local presence of Israeli bridal brands. This includes developing their presence on Chinese social platforms, growing sales, building collaborations, and connecting brands with boutiques and commercial partners.
Global Technology Companies / 4 Years
Experience leading complex, cross-functional initiatives at global technology companies - from defining objectives and building operating models to coordinating stakeholders, implementation, measurement, and continuous improvement.
Phased Growth
We learn the brand, products, commercial model, ambitions, and current capabilities.
We evaluate market potential, positioning, competition, entry requirements, channels, costs, and risks.
We build the right local team and launch a focused market test or entry plan.
We coordinate execution, monitor performance, improve the approach, and support continued growth.
Every brand enters China differently. Our role is to build and manage the path that makes sense for yours.
The East Office works with established and emerging international brands across four core categories.
We are best suited to brands with a distinctive product, a clear identity, and the ambition to build a meaningful long-term presence in China.
Tell us about your brand, your ambitions, and what you would like to explore. We’ll start with an honest conversation about the opportunity and the right next step.